The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons apply different methods of operating the business. Some depend on the old traditional paper filling system for managing their clients’ data. Others, however, have vowed to be more efficient, and this is something they can do with the use of salon software. Salon systems work by automating many of the tasks of running a salon and even other aspects of it, such as marketing and customer service.
Do you have plans of investing in software? Want to know how to make the most out of the system you’re using? If so, below are the different ways a salon system can help you attract new clients but keep existing ones too:
An effective way of making sure your clients return is to prompt them for another booking before they can even leave the salon. Certain salon software can be set to ask the hairdresser or therapist if the client might want to book a future appointment as soon as payment is taken or even before. Your salon system should as well run simple reports on appointment-overdue clients, and that report can be used to send out personalised email or text to remind them of their bookings.
With salon software, clients have a 24/7 system which lets them set their own wherever and whenever they wish. Clients can even request a specific stylist they want. Salon software will also inform you early on about any no-shows. The two-way text messaging that usually comes with systems is simple and can used to forward personalized text messages to a number of people en masse. Your system can use this for your marketing effort.
Create a loyalty scheme to help invite clients to come back more frequently. You can even program discounts for customers who bring along a friend. Or you can book them both at the same time. Salon systems can let you store details about your clients, like birthdays, favorite magazines, favorite tea, etc. The client’s information can help you make their visit to your salon more enjoyable or memorable.
Besides using your system directly for clients and appointment setting, you can also use it as well to monitor your stock. It is not only good for counting stock but also for determining which products you use most often, enabling you to get only what you don’t have. There are also systems will also watch your stock levels and may even order your stock for you when needed.